Recruiting ROI · 6 min read
Source ROI: Knowing Which Channels Actually Hire Techs
If you can't attribute hires to sources per location, you're not managing recruiting spend — you're donating it.
Ask a multi-location operator which source produced their last ten technician hires and the answer is usually a guess. That guess is the difference between a managed budget and donated spend.
Why blended numbers hide the truth
A blended cost-per-hire averages a channel that converts with one that doesn't. The average looks fine while half the budget produces nothing — and you can't see it without per-source, per-location attribution.
- Which sources convert at which shops
- Where re-engaged past applicants beat fresh spend
- Which job-board line items to cut without losing hires
From spend to budget
Attribution turns recruiting from a cost you defend into a budget you optimize: shift dollars to what converts per location, kill what doesn't, and prove it.
You can't optimize a number you can't attribute.