Recruiting ROI· 6 min read

Source ROI: Knowing Which Channels Actually Hire Techs

If you can't attribute hires to sources per location, you're not managing recruiting spend — you're donating it.

Ask a multi-location operator which source produced their last ten technician hires and the answer is usually a guess. That guess is the difference between a managed budget and donated spend.

Why blended numbers hide the truth

A blended cost-per-hire averages a channel that converts with one that doesn't. The average looks fine while half the budget produces nothing — and you can't see it without per-source, per-location attribution.

  • Which sources convert at which shops
  • Where re-engaged past applicants beat fresh spend
  • Which job-board line items to cut without losing hires

From spend to budget

Attribution turns recruiting from a cost you defend into a budget you optimize: shift dollars to what converts per location, kill what doesn't, and prove it.

You can't optimize a number you can't attribute.

Every open req is lost throughput. Close the gap.

See how operators cut days-to-fill from 27 to under 16 — book a 20-minute demo.

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Frequently asked questions

What is source ROI in recruiting?
The hires and cost-per-hire attributed to each sourcing channel — ideally per location — so spend can be shifted to what actually converts.
Why per-location and not just overall?
A channel that converts in one metro can be dead in another; a blended average hides that and keeps wasted spend invisible.

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